Guest Post for Future MBA Students Featured on TopMBA

I’ve made a habit of sharing my takeaways from conferences that I attend on my blog. My most recent post about what I learned at the 2014 Higher Ed Conference got some decent visibility after I made many of the active tweeters from the conference aware of the post. That was enough for one of the leading MBA websites to take notice and share it on their blog. Someone from QS TopMBA followed up with me shortly after they linked to my blog post:

topmba-emailWhat do you think I said? Continue reading

Desi Wear Provides Great Service To Customers Who Don’t Pay

Desi Wear showed they care by following up their free Desi United t-shirt giveaway on Facebook with great customer service – even though I wasn’t a paying customer. While the “ROI of social media” can be difficult to measure, the “ROI of caring” will always matter and payoff when you think big picture. Social media is just a tool that Desi Wear and others use to show their clients how they care. I wouldn’t have bothered writing this post if it wasn’t for their creative use of social media paired with customer service.

Every so often Desi Wear gives away their cool desi t-shirts to people who like and share their posts on their Facebook. I happened to be the lucky winner chosen out of the 73 others who liked their post last month.

desi wear facebook giveaway

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Why You Need To Start Using Social Media Marketing

This is a case study on how I used SEO, Social Media, and a little good fortune to bring thousands of visitors to my blog post about the fake Diwali satellite image of India.

It is a good example of the power of social media marketing (when it works), and can be used to help convince the doubters. I’m not guaranteeing this kind of success with every attempt you make, but you have to give yourself the opportunity by participating in the conversations out there. Note that “success” for my blog meant:

  • visitors
  • likes
  • shares
  • comments
  • number of backlinks acquired

The success metrics will change for every person, and it’s important to determine what that end goal is before selecting the marketing channel or channels. It’s not always easy to tie social media to sales, but if you know how to convert all those extra visitors then you should be fine (heh).

I’d love to here your about your experiences with social media marketing, what worked, what didn’t? Please share in the comments below.